Link Building: Redirecting Expired Domains Backlinks

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Link building is one of the harder  aspects of SEO and because of this one of the least done. Unfortunately it is many times more powerful than anything you do to your page and content.  No level of optimization of content will trump the power of well placed relevant backlinks.

Its so hard few ever do it, and those same people probably say that “SEO is dead.”  It is if all you’re doing is keyword optimization.  75% of what decides the results for a search have nothing to do with what is on the page.

Expired Domain Backlinks

Every day thousands of domains expire.  The owner just didnt renew it, maybe they forgot it.  Whatever the reason the domain is now available to anyone for registering again.  But what happens to all those pages on the internet that linked to that expired domain?  Nothing usually….each site would have to go through and update their own conten.

As a site owner you can probably understand that means the bcklinks of an expired domain usually remain active.  This link building strategy involves you purchsing that domain, then redirecting the existing backlinks to your relevant content.  

This video series walks you through three steps.  First, finding the expired domain. Second, reviewing the domain anchor text.  Third, setting those redirects to your site.

Video 1 – Finding and sorting through expired domains

All links below, open in a new window.

You’ll use expireddomains.net in this video.  Other resources are available, but this is the one I use that is free.

Video 2 – Assessing the expired domains use through anchor text.

You’ll use SEMrush.com to review the anchor text of a site’s backlinks.  SEMRush does cost monthly to use but you can ret the free trial.  There are other sites available as well but for the value I prefer SEMRush for backlink auditing..

Video 3 – Setting up 301 Redirects to your site

You’ll use a cPanel hosting account provided by many hosting companies.  Ultimate SEO Hosting is our hosting solution offering these capabilities for a few dollars a month. 

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